FACExpo is an annual facial aesthetics conference held at the Royal Socity of Medicine in London.

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The brief (to launch the confernece in 2022) was to create a bold and exciting brand identity that would stand out from the competition.

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My creative concept drew on the anatomical muscles of the face which underpin the essence of the industry. 

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It was important that the design did not feel clinical or cold so I chose to go down an abstract hand-drawn graphical approch.

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The split colour of the 'E' was a design solution that helped to differential the two merged words 'FACE' and 'Expo' an increase immediate legibility and recognition.

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