SIMPLY PILATES LONDON

Simply Pilates London is a fast-expanding Pilates studio based in Battersea, London. 

The brief was to create an energetic, engaging brand identity that 'jumps out' at the viewer.

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The graphical element was inspired by the 'double leg stretch' exercise that encompasses the Pilates philosophy wholeheartedly.

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This was paired with a fresh, modern sans serif typography featuring a strong, complimentary colour palette for extra punch.