THE BRIEF

​

Portalé is an online fashion portal that enables it's customers rent the latest fashions– fast.

 

To get across the idea of being able to regularly change your wardrobe, I developed a dynamic abstract angular shape that constantly shape-shifts depending on the context of where it appears. The graphic was composed of multiple triangle 'play' symbols to embody the company's philosophy that fashion is fast and forward-thinking.

 

 

The result is a playful digital brand that invites its audience to press play and explore their fashion fantasies.